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Let me start by stating the obvious which is true of all types of businesses not just basement waterproofing contractors.  You cannot run a successful business of any kind without knowing what it takes to deliver the desired result to the customer. Basement waterproofing contractors know almost if not exactly how long it will take to perform the work and solve the basement water leaks.  Any company that does the same thing over and over for a long period knows just about if not exactly what it will take to get the work done.

I often find myself looking at basement water leaks and talking to homeowners who seem very leery of me due to the treatment they have had from other basement waterproofing companies .  There are some pushy sales people out there trained by the basement waterproofing contractors to “close the sale” on the first appointment, pulling out all the stops to get a commitment.  I will touch on the most popular one here so you can be on the look out.

So what is my point, right?  Here it is…the “stand by” or “flex” or “on call” sales tactic is used after trying other “closing techniques” and is usually introduced by “I just thought of something that could save you a lot of money”…but you have to decide right now. The premise is that the basement waterproofing contractor cannot predict how long a project will take to complete.  So this creates “gaps in the schedule” and if you are willing to be on call on a 24 hour notice to fill the gap it really helps our production flow…blah blah blah.  This sounds very convincing coming from a sales pro (who probably told you when he got there he is not a salesman but they are so busy he had to come out of the office or where ever and help cover the appointment) who has practiced it over and over and has a logical explanation of how it works.

It is a gimmick.  You should never be persuaded by a basement waterproofing company to sign right away.  Take time to explore your options of different basement systems from different basement waterproofing contractors and check out their references.

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Author: Dev

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